With TheO, Cloud 9 has reinvented the idea of the styling roller. From the time it takes to heat a roller up, to the way you apply them. Simply pop the roller in the pod and it will be ready in 4 seconds. Since the rollers heat from the core out, they are hot in the hair but not in the hand. With soft grip technology, you don't have to use pins to hold your rollers in place, and as they are incredibly lightweight, they wont drop out. There are several size rollers including a 60mm, so you can create every style from natural to outrageous. By heating just one roller at a time, you benefit from heat on demand, rather than having to heat numerous rollers at once, giving you greater creative control.